A Man, a Med Spa, and a MakeoverFebruary 22nd, 2017 by Dr. Michael Glass
Why Medical Spas Aren’t Just for Women Anymore
Okay guys, listen up. From 1997 to 2015, cosmetic procedures undergone by men have increased by a whopping 325%. For the last ten years, men have been waking up to the benefits of cosmetic treatments, and because of this, medical spas no longer cater just to women.
Forget what you think you know about med spas. It’s not just women with cucumbers on their eyes getting manicures.
New technology has made enhancing your appearance easier and more affordable, and as more and more men realize the benefits of grooming and looking their best, they’ve taken advantage of what medical spas have to offer.
Why Men Go to Medical Spas
Just like women, men want to look and feel great. We spend just as much time, if not more, on our appearance, and we do this for the same reasons. Cosmetic treatments provide confidence, and confidence is the most important key to success. Many men exercise and practice healthy dieting in order to feel successful.
Unfortunately, no amount of exercise or dieting can restore the appearance of youth. This is why men have been turning to medical spas for “touch-up” treatments like chemical peels, dermal fillers, and Botox (sometimes even called “Bro-tox” nowadays.) These treatments help restore the youthful, smooth skin we had in our twenties and thirties, complementing all that time spent at the gym or making smoothies.
What Cosmetic Treatments are Men Having Done?
At Esteem Medical Spa, the top 5 non-surgical procedures for men are: Botox, dermal fillers like Restylane, Voluma, and Juvederm, laser hair removal, photo rejuvenation treatments (IPL) and CoolSculpting.
Botox is still the reigning champion of desired cosmetic treatments among both men and women.
Over 4 million procedures involving Botulinum Toxin were performed in 2015 in the US alone. This popular injectable reduces fine lines and wrinkles found around the eyes and brow. Contrary to most men’s fears, Botox won’t turn your face into an immovable, plastic gargoyle. When performed by an expert doctor with over 30 years’ experience with injections, the results are subtle but noticeable. Crow’s feet and other wrinkles associated with constant muscle movement are smoothened, and the contours of the brow and forehead are evened out. The result is still your face, just five or ten years earlier.
While liposuction remained the #1 surgical treatment for men, many are turning to less invasive alternatives.
CoolSculpting, a non-surgical fat reduction treatment, is quickly gaining popularity among men looking to shrink their stomachs, love handles, and double chins.
CoolSculpting uses the science of cryolipolysis to freeze away fat cells without the need for surgery. It’s cheaper than traditional liposuction, and more effective because it eliminates those dead fat cells over time, giving your body time to adjust. This means there’s no loose or hanging skin. It also takes care of the same fluffy fat around the waistline that normally covers up men’s abs.
Take the First Step
While many married men have had their wives make their appointments for them, I’ve seen more and more male clients walking in with confidence, unafraid to point out their problem areas.
Today’s medical spa is equipped to handle both men and women. Our job is to help you feel your best, so there’s no reason to feel embarrassed about visiting.
If you’ve ever considered getting a facial, or a quick Botox injection, have the courage to take the first step. Call for a free consultation with Esteem’s trusted, experienced staff, and start looking better, now! (775) 329-3000